BMKT 449 - Strategic Marketing Management

3 credits (Hrs: 3 Lec.)

This course focuses on issues on significant strategic issues such as the selection of businesses and segments in which to compete, how to allocate resources across businesses, and segments, and the elements of the marketing mix. Students will develop skills in formulating and implementing marketing strategies for products, services, brands and businesses. The course will explore such issues as how to design optimal strategies for various components of the product life cycle.

Prerequisite(s):

BMKT 325W

or consent of instructor. Generally offered second semester.