BMKT 343 - Integrated Marketing Communications

3 credits (Hrs: 3 Lec.)

This course provides students with a broad introduction to the escalating world known as integrated marketing communications (IMC). Students will develop skills that are essential to building lucrative brands and effective customer relationships. Students will study and apply the marketing mix across various product/service life stages of a company.

Prerequisite(s):

BMKT 325W

or consent of instructor Generally offered second semester.