Apr 18, 2021  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

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COMM 4556 - Persuasion

3 credits (Hrs: 3 Lec.)
Deals with the analysis of persuasive communication as a form of influence, the process and functions involved in persuasive communication, and persuasive communication potential and limitations for individuals and organizations. Focuses on the principles involved in influencing an audience with emphasis on the means by which speakers try to influence the attitudes, beliefs, values, and actions of others.

Prerequisite(s): COMX 111  or COMX 211 , or Consent of Instructor. Course generally offered 2nd semester.



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