Mar 28, 2024  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

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BMKT 325W - Principles of Marketing

3 credits (Hrs: 3 Lec.)
Emphasizes the functions of marketing management in terms of environment, research, pricing, promotion, distribution and product development.

Prerequisite(s): Junior standing or Consent of Instructor. Satisfies upper division Writing core. Course generally offered both semesters.



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