COMM 4216 - Public Relations Practice & Management

3 credits (Hrs: 3 Lec.)

Treats public relations as a complex management function by which an organization, institution or industry seeks to establish a good relationship with the individuals and groups with whom it is concerned. Provides a background in public relations theory, practice and management and seeks a balance between theory and practical problem-solving.

Prerequisite(s): COMM 1216 or Consent of Instructor. Course generally offered 1st semester.