Mar 28, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BMKT 342 - Marketing Research

3 credits (Hrs: 3 Lec.)
Development of a framework for use in small-scale market research. Explores mathematical modeling to investigate such issues as pricing, competitive strategy and allocation problems.

Prerequisite(s): BMKT 325W . Course generally offered 2nd semester.



Add to Portfolio (opens a new window)